CUSTOMER satisfaction levels at the Phone Co-op are bucking the trend in the telecoms industry.
Despite the sector's poor track record for service and high level of customer turnover, over 95 per cent of Phone Co-op customers expressed satisfaction with the co-operative's customer services.
Well over 80 per cent considered the level of service to be excellent or very good.
The feedback comes from a recent survey of 900 randomly selected Phone Co-op customers.
Chief Executive Vivian Woodell told the News: "These results support our belief that what customers want is good value coupled with good service.
"They also indicate to us that the co-operative way of doing business is a good model in an industry with a poor reputation for service."
The survey set out to find out more about Phone Co-op customers and members and was sent to 2,000 users.
A response rate of 60 per cent from members and 28 per cent from non-members meant that nearly 900 questionnaires were analysed.
The most popular reasons for moving to the Phone Co-op were choosing a more ethical supplier and preferring to buy from a co-op.
Lower call rates rated as third most important reason but over 90 per cent of customers believe the Phone Co-op offered good value for money for phone calls.
The survey also invited customers to express their views on the Phone Co-op's ethical and environmental policy and its future development.