United launch new marketing initiatives

NEW corporate marketing initiatives are being launched by United Co-operatives. A new Marketing Department has been established under Patrick Allen, Head of Group Marketing, who joined Britain&#039s biggest...

NEW corporate marketing initiatives are being launched by United Co-operatives.

A new Marketing Department has been established under Patrick Allen, Head of Group Marketing, who joined Britain&#039s biggest independent society last year.

Mr Allen will also chair a Marketing Executive, which aims to bring together expertise from across United&#039s five major businesses, as well as corporate functions such as Human Resources, IT and Public Relations.

Said Mr Allen: "United Co-operatives has a record of leading Co-op thinking stretching back many years including the introduction of convenience stores and the early til late format.

"Its travel operation is the most diverse in the UK, covering every route to market including call centres and homeworkers. Now is the time to make sure that all the marketing expertise throughout the organisation is harnessed towards managing the customer asset base to achieve our corporate goals.

"Each business will retain responsibility for its own marketing and share its ideas with colleagues. In this way best practice will be spread throughout the business."

Chief Executive Peter Marks commented: "For the first time, United has a central marketing function to build on the success of the business as a whole and the five major individual businesses within the society, all of which have excellent records of growth both organically and through an aggressive acquisition policy.

"We intend to get even closer to our customers in order to deliver an even better retail experience for them."

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