IT was victory for Travelcare after scooping the award for Best Northern Ireland Multiple Retail Travel Group, at the 2005 Travel and Tourism Awards for the fourth year running.
The awards, organised by trade publication Northern Ireland Travel and Leisure News, recognise success, innovation and service to the travelling public.
Travelcare, part of the Co-operative Group, beat off stiff competition from rival travel agents Thomas Cook, Going Places and Thomson.
All four travel agents were judged on the branch presentation, product selection, level of service and product knowledge by mystery shoppers, who visited the branches unannounced and made ad-hoc telephone calls.
Linda Henderson, Travelcare's relief area sales manager for Northern Ireland, commented: "This is a magnificent-achievement to be voted top again for the fourth consecutive year. It is a great honour and I am extremely proud of all our branch staff for their ongoing commitment to providing a quality customer service. This success was clearly a team effort."