A NEW bold image for the Co-operative Party is to be launched at its annual conference this month.
Changes to the logo and website are designed to attract a younger audience to the Party and increase membership.
The bold logo is already being used by the Party's head office in London, but will be rolled out nationally after the conference in Bradford.
The square logo with a grey background will be amended for campaigns and regional branches of the Party.
Hilda Carr, Head of Campaigns & Communication for the Party, told the News: "After ten years you have to change something. It's not that the old wasn't good, it's just that it needed a little change.
"While the old logo was modern when it was launched, this one is going for a similar modern feeling.
"People look at the old logo and it eventually stops grabbing people's attention ??" a new logo will make people notice the Party more."
Delegates at the Bradford conference from Friday 9th-11th will also be asked to approve a new constitution for the Party.
It lays out the Party's ambitions for the future and commitment it gives to the Co-operative Movement and Labour Party.
The constitution will be put before members if they give their approval for the Party to be incorporated into an industrial and provident society.