Artificial colours banned!

ARTIFICIAL colours have been banned from Co-op brand products. In a first for British supermarkets, commonly-used colours and monosodium glutamate (MSG) have been taken out of products because...

ARTIFICIAL colours have been banned from Co-op brand products.
In a first for British supermarkets, commonly-used colours and monosodium glutamate (MSG) have been taken out of products because of potential links to food intolerance and fresh concerns about children&#039s diets.
According to independent research carried out among parents on behalf of the Co-op by NOP, six in ten think that children&#039s diets are worse than they were ten years ago, with over a third feeling children&#039s diets have got much worse in the last decade
A third link their children&#039s diet to hyperactivity, naughtiness, anger and lack of concentration.
The survey showed 84 per cent of parents acknowledge they are primarily responsible for ensuring the food children eat is healthy, followed by schools, government and manufacturers.
While, less than half actually check the contents for sugar, artificial additives, fat and salt, and a quarter of all parents surveyed say they don&#039t check the labels at all.
Although over a third of those surveyed have never heard of MSG; on learning of possible links between MSG and food intolerance, 75 per cent said they may at least re-think their food purchasing for children.  
As a result of the study Co-op own-brand products now have no-added MSG flavour enhancer and are free from an additional 12 colours – which should be avoided by children according to the Hyperactive Children&#039s Support Group (HACSG) – bringing the total number of colours banned by the Co-op to 21.  
Following a comprehensive review of over 2,800 own-label food and drink products, Co-op brand has replaced the colours and MSG with natural alternatives where possible, but has de-listed products that had no acceptable alternatives.
Among the reformulated products are mushy and processed peas, which use the well-known artificial colour Tartrazine (E102) and the less well-known Green S (E142). These have now been replaced with naturally-derived colourings.  
Notably, all Co-op crisps now have no–added MSG, which is common in other crisps. Sausages no longer contain Carmines (E120) and the chicken and mushroom pasta sauce now has no added MSG.
Christine Clarke, the Co-operative Group&#039s Head of Co-op brand, said: "Today&#039s consumers want and expect higher standards of food integrity and, as a responsible retailer, we are determined to meet these expectations by delivering food they can trust by removing unnecessary additives without compromising on safety and taste.
"The removal of MSG and these colours is in direct response to these concerns and the Co-op brand food range now has no added MSG and is free of these colours, even though we have had to de-list a number of products as a result."  
Sally Bunday, founder director of the Hyperactive Children&#039s Support Group, said: "The HACSG and the families whom they represent welcome the Co-op&#039s decision to remove artificial colourings and MSG from its own-label products.  Parents whose children are sensitive to these additives or who prefer alternatives will appreciate the changes made by the Co-op."

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