WEST MIDLANDS Co-op customers set the tills ringing again on Christmas Day with demand at the same high level as in 2003.
More than 4,500 people shopped at the society's participating convenience stores on 25th December. This compares to more than 6,000 in 2003. However, this Christmas there were 12 c-stores open compared to 16 previously.
The most popular item was batteries, followed by mobile phone top-ups, soft drinks, milk and Christmas crackers.
One of Christmas 2003's favourites, brussel sprouts, slipped out of the top five, as did light bulbs.
Roy Frodsham, General Manager of West Midland Co-op's food division, said: "The figures match last year's, and show that opening on Christmas Day continues to be very popular with customers. The staff, who are volunteers, enjoyed it too as they were home in time for Christmas dinner.
"Flexible and convenient shopping is part of everyday life now and we are committed to providing such a service."
Christmas Day 2004 sales were at the same level as 2003, which saw a like-for-like nine per cent rise from 2002.
It was the seventh year in a row that West Midlands Co-op has opened convenience stores on December 25th.