THE Black Country Business of the Year 2004 has been awarded to West Midlands Co-op.
Employing 2,300 people across the Midlands at supermarkets to travel stores, the society picked up the ultimate prize at the ceremony.
Judges voted it Business of the Year 2004 after being won over by the society's impressive financial results; its constant technological innovation and its outstanding customer service.
Steve Ridler, General Manager Commercial Services, accepted the award on behalf of West Midlands Co-op before an audience of 500 people representing the Black Country's leading companies.
He said: "We are a local company employing Black Country staff and serving Black Country people. We trade against multi-billion pound national companies, but we have demonstrated time and again that the best in the Black Country can compete and be successful.
"We're delighted to receive this award, which recognises not only our financial and operational achievements but also our commitment to the on-going development of our staff and support for local communities."
Pictured: Steve Ridler (left) collecting the award from Keith Parker, managing director of local paper the Express & Star, which organised the awards.