THE Co-operative Group's Travelcare business has embarked on a multi-million project to transform technology across its various distribution networks.
Details of the first phase ? the introduction of a new fully integrated selling and booking management system and the rolling out of broadband across Travelcare's retail network at a total cost of £ 5 million ? have been unveiled by General Manager Amanda Williams, who commented: "In a fast-changing travel environment, we are determined to support our staff and retail network with the best possible tools to do the job."
After a 12 month planning and testing period, Travelcare has now launched two interlinked systems, TravelCAT and EasySELL from software supplier, Comtec. Working together, these two systems make the job of searching for, booking and administering holidays easier and quicker.
"This is just the first of a series of technological improvements we will be making across our retail network to enhance our sales capabilities in all our channels to market," said Ms Williams.
"We are developing a much more effective and efficient technology resource which will give us the product flexibility and fast response we need in a dynamic marketplace."
She added: "Investment in this latest technology will enable the business to have one single view of the customer. Because of its speed and efficiency it will allow more holidays to be sold at busy times, which will enhance the overall service we offer."
Comtec's systems have been specially tailored to meet Travelcare's needs and Travelcare is to work with the supplier on further enhancements.