A NEW project from Oxford, Swindon & Gloucester Co-op – 'Honest to Goodness' – will encourage local children to adopt a more active and healthy lifestyle.
The campaign has been developed in collaboration with the Oxfordshire Community Nutrition and Dietetic Department at East Oxford Health Centre in Oxford.
The initiative – aimed principally at eight to 12 year olds in the society's trading area –
is also being backed by Oxford Children's Hospital.
Honest to Goodness identified three main areas of concern to support children in the target age group. They are: a balanced diet, healthy or 'power' snacking and an active lifestyle.
All three elements will be promoted inside OS&G stores and shoppers are given access to a range of nutritional information through
posters, leaflets, on-shelf promotional displays, via plasma TV screens and also, via interactive computers in selected stores.
A range of information will also be posted on the society's website, www.osg.coop
All the information is easy to understand and includes 'fun-facts' focusing on diet and nutrition.
The information is targeted at both children and their parents and carers.
OSG's Rachel Warren said: `Honest to Goodness aims to make it much easier for children to adopt a healthy lifestyle.
`This is not preaching 'do not eat burgers and sweets' but promoting, healthier eating,
'power' snacking and an active lifestyle. This is ultimately about choice and ensuring all children and parents are aware of the food and lifestyle options open to them`.
Future plans to promote Honest to Goodness include increasing links and support for local schools and local youth groups.
In addition, as part of the Honest to Goodness campaign, children who attend OSG Co-op nurseries in Cam, Oxford, Swindon and Cainscross near Stroud will also take part in cookery demonstrations and classes.
The campaign was launched with healthy breakfast events outside a number of OSG Co-op stores.
For further information about 'Honest to Goodness' contact Laura Parsons or Steve Moralee on 01865 249241.