CHELMSFORD Star Co-op's main town centre store located at the town's railway station, annually gets a boost to trade from the V Festival concert revellers.
Some 130,000-music lovers descended on the town this year adding an extra £ 10,000 to the store's business.
At just over 2,500 sq. ft. the store starts preparing weeks in advance by planning and considering what lines to promote, ? which was even more difficult this year as the concert fell on the last weekend of the promotion period.
Weather patterns were also scrutinised as the temperature can make a big difference to the sales of certain lines.
Store Manager Adam Hynes said: "This was my first experience of a V Festival and was pleased that we managed to keep in stock of most items whilst manning the tills continuously for two whole days.
"Although the weather was in general dull, we mostly sold alcohol, confectionery and water. I was surprised that we didn't sell as many lottery tickets as I expected and was even more amazed that Jaffa Cakes was my number two best seller!"
Pictured: Co-op employees (left to right) Diana Welsh, Dumi Ncube and Kyle Fortey displaying a typical festival goers' shopping basket.