Funeralcare plans huge consultation exercise

PEOPLE across Britain are being invited to take part in the UK&#039s largest ever funeral survey in a bid to take the fear out of funerals. Members of...

PEOPLE across Britain are being invited to take part in the UK&#039s largest ever funeral survey in a bid to take the fear out of funerals.

Members of the public are being encouraged to share their thoughts on final farewells by revealing their own plans or recounting their loved ones&#039 funerals to help create a special book.

Whether it&#039s through the choice of a dove release, brass band, motorcycle hearse or football colours, `Real Funerals` aims to tackle the `secret disappointment` 50 per cent of mourners said they felt about ceremonies that didn&#039t reflect the individual&#039s life, according to research by Co-operative Funeralcare, a Co-operative Group business.

Special `Last Orders` beer mats are being distributed in pubs throughout the UK to get the subject onto the nation&#039s pub talk agenda. Meanwhile, staff at funeral homes nationwide operated by Co-operative Funeralcare are getting behind the initiative, requesting suggestions from the local community in a bid to raise public awareness of funeral choices.

The most inspiring accounts of how everyday people visualise their funerals could feature in the Co-operative Funeralcare book offering ideas and inspiration on how to celebrate lives in an individual style.

Whether it&#039s a footie flower arrangement, black horses trotting through the city or Harley-Davidsons lining the streets, the book plans to feature a range of suggestions and choices, both traditional and less conventional.

Lorinda Sheasby from Co-operative Funeralcare, said: `Over the years, as a nation, we have become so much more open and willing to express ourselves. However, there&#039s one subject that&#039s still very much avoided and that&#039s death.

`Our campaign aims to shed light on the choices that are available when arranging a funeral and emphasises the care and support our staff provide.`

Contributions to Real Funerals can also be made by visiting www.funeralcare.co-op.co.uk or calling freephone 0800 083 6302.

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