THE Co-operative Group is more than half way towards its pledge to double the size of its own-brand range of Fairtrade products to 62 by the end of this year with the launch of ten new lines.
By the end of the year, Fairtrade sales in Co-op stores should reach £ 21 million, returning an estimated £ 1.25 million a year in premiums to growers in developing countries. Group buyers are also looking at ways to use Fairtrade ingredients in standard supermarket lines.
The latest additions now available are:
? Orange juice from Brazil
? Costa Rican pineapple chunks
? South African apples, citrus fruits and muesli
? Chocolate Mini rolls
? Fairtrade Brownies
? Co-op Cranberry Sauce with Port
? Co-op Bramley Apple Sauce with Kentish Cider.
Meanwhile, the Co-op has now become one of the first retailers to stock Thandi Chardonnay, the first wine to carry the Fairtrade mark.