THE national launch of Wales's newest dairy brand "Cadog" ?the latest development by Co-operative Group-owned ACC Milk ? was unveiled by Andrew Davies, Welsh Assembly Minister for Economic Development and Transport, at the site of St Cadog's monastery in Llancarfan, South Wales.
Cadog forms part of ACC Milk's strengthening position within Wales and its expansion of its creameries, which produce quality Welsh dairy products ? luxury canned products and butter at Llangadog, South Wales, a full range of Cheddar cheeses at Llandyrnog, North Wales and fresh milk at Cardiff.
Development of the new Welsh brand follows increasing awareness of the value of regional branding and will initially include fresh milk, butter, canned products, creamy custard, luxury rice and evaporated milk, as well as cheeses.
The brand name Cadog stems from ACC's Llangadog factory. Llangadog means Church of Cadog, one of the greatest sixth century Welsh saints, who established the church there.
The name Cadog is designed to retain a strong element of the former Llangadog brand, which enjoyed immense customer loyalty, while at the same time being a brand name with national and international appeal.
The new packaging is stylish and distinctive with a Celtic touch. Fully bilingual, it meets the needs of Welsh consumers as trials have shown that featuring the language on packaging is not only appreciated but also highly desirable ? even among non-Welsh speakers.
Alan Hinton, General Manager of ACC Milk, said: "We are delighted to be part of exciting new developments within the Welsh food industry. Wales needs distinctive brands such as Cadog, and our long experience of producing quality dairy foods in the Principality should ensure its success."
A packed church in Llancarfan saw the children of the local primary school pay tribute in song to St Cadog, with words especially written for the occasion in Welsh and English. Guests were also able to view a huge cheese carving of the new Cadog logo while ACC Milk cheese graders explained the traditional grading methods still used by ACC Milk today.