CO-OPERATIVE Financial Services (CFS) has annouced plans to recruit 500 call centre jobs over the next 12 months.
At a time when companies are offshoring their service centres the Co-operative Bank and Co-operative Insurance Society, both under the CFS brand, will fill jobs across the north-west of England.
CFS employ 2,000 staff at seven service centres at various locations across north-west England. The recruitment will take place for positions in Manchester, Skelmersdale and the Pyramid at Stockport.
Sheila Macdonald, Chief Operating Officer at The Co-operative Bank, said: "I believe passionately that when a customer contacts us, by whatever means, they should be dealing with one of our own staff, trained and managed by us and with a dedicated focus on our customers' needs and our products and services.
"So whilst others are happy to use call centres in India and other overseas locations, we do not intend to. In independent surveys, The Co-operative Bank is consistently rated as among the very best for customer satisfaction, and we firmly believe that staff are key to delivering the quality of service our customers have come to expect."
David Fleming, Amicus National Secretary and a campaigner against companies offshoring, said: "This decision shows that offshoring is not the only way. CFS is the latest in a line of companies that have realised the offshoring is not the cost savings holy grail and in fact could do more harm than good in the long term".
"We believe the Government has a role to play in developing a political strategy to deal with offshoring in an open and transparent way rather than to encourage companies to adventuring abroad spurred on by offshore providers who stand to make billions from the practise."