HEART of England Co-op has pledged £ 5,000 towards Coventry's Belgrade Theatre's £ 10 million scheme for an extension for a new 300-seat auditorium, rehearsal space and the refurbishment of the building.
The Belgrade is offering companies the opportunity to become a corporate founding partner by donating £ 5,000. The Co-op's donation was made through its ?Helping Hearts' awards scheme, which distributes all its profits from the sale of tobacco products to good causes.
Richard Samson, Chief Executive of the Heart of England Co-op and a theatre trustee, said the society was pleased to support the theatre.
"The Belgrade has always played a vital role in Coventry life and we hope other local companies and organisations will follow our lead.".
Pictured (l-r): Lokesh Patel, Marketing and Planning Manager, Heart of England Co-op; Sir Trevor Nunn, one of the UK's premier directors of drama and musicals; Jo Dyke, Community and Membership Adviser, Heart of England Co-op.