THE Co-operative Group has re-iterated its call for a ban on "unhealthy" TV advertising to children, following the publication of the Food Standards Agency review findings, which clearly demonstrate the link between advertising and children's eating patterns.
The findings back up the Group's own research three years ago, when it implemented a voluntary ban on the advertising of salty, fatty or sugary foods during children's TV as part of its Food Crimes "Blackmail" campaign.
In addition, to help reduce "pester power" in stores, the Co-op Group has removed cartoon characters from the packaging of Co-op brand products that might appeal to children but are high in salt, sugar or fat.
Christine Clarke, head of Co-op brand, commented: "The FSA findings come as no surprise to us. Our own research demonstrated the extent of food and drink advertising targeted at children and how this advertising exploits children's vulnerabilities and run counter to the Government's healthy eating guidelines.
"Our customers ? parents in particular ? are crying out for action to be taken against the mass advertising of these products, which is why we're campaigning for an all-out ban."