WEST Midlands Co-op won two accolades in the newly-created People's Choice awards in which the public votes for retailers providing the best customer service.
The society won ?Employer of the Year' and its Co-op Travel Ultra Walsall branch was voted ?Travel Agent of the Year'.
Two Ultra employees, Gail Bowen and Vikki Harris, were finalists in the award for ?Best Service from an Individual'. Vikki was overall runner-up.
Chief Executive Ben Reid, said: "This is an excellent achievement and the fact that the awards are voted for by the public makes it special.
"Our employees are our front-line ambassadors, dealing with customers every day, so it is vital that we get that relationship right."
PICTURED: Collette Dickens (left), West Midlands Co-op's Human Resource Controller, and Lynsey Gallimore, General Manager of the Co-op Travel Ultra travel branch.