THE Co-operative Group has become the first UK retailer to highlight the work of the National Childbirth Trust (NCT) on its products.
Nappy bags, cotton wool buds and other Co-op cotton wool products are carrying the NCT logo and helpline numbers (NCT Enquiry line 0870444 8707 and NCT Breastfeeding line 08704448708) to publicise the work of the charity.
The NCT is the leading charity offering information and support in pregnancy, childbirth and early parenthood. The NCT wants all parents to experience these three phases of parenthood that enrich their lives and give them confidence in being a parent.
Brad Hill, marketing development manager for the Co-operative Group, said. "As a community retailer we are delighted to be able to help the National Childbirth Trust to reach as many parents as possible. Putting the helpline numbers on Co-op Brand baby products is an ideal vehicle for this."
Diane Emery for the NCT commented: "We are delighted to be able to work with the Co-op. We will be able to reach more parents and parents-to-be to tell them about our work and encourage them to use our services to adjust to parenthood ? and help them care for their baby."
ABOVE? Julia Drown, Labour MP for South Swindon, Chair of the All-Party Parliamentary Group on Maternity, launches the initiative in her local Co-op in Old Town, Swindon.