Happy New Year Co-operators! 2013 saw the launch of the global Co-operative Marque at the…

Happy New Year Co-operators!

2013 saw the launch of the global Co-operative Marque at the International Co-operative Alliance’s global conference and General Assembly in Cape Town, the first time the Alliance had held a GA on the African continent.  The Marque was unveiled at a laser show by Alliance President Dame Pauline Green in front of 1200 delegates from 86 countries.  

The International Co­-operative Alliance has developed the Marque as a new global co-­operative identity that ALL co­-operatives can align with and which differentiates us from other forms of business.  The new global brand is a key strand of the Blueprint for a Co-operative Decade and sees the first change in the visual identity of the co-operative movement in almost 100 years.  It is a clear signal that our form of enterprise is professional, contemporary and business-like. 

To maximise the impact of the new visual identity across all platforms, the Alliance has used its recent acquisition of Domains.coop (gifted by Midcounties Co-operative UK in 2012) to further enable and encourage co-operatives across all regions and sectors to demonstrate our collective unity.  Together the Co-­operative Marque and the .coop domain name are symbols of the global co­-operative movement and of our collective identity; demonstrating our unity of purpose.  All co-operatives are encouraged to use the Marque and a .coop domain and join thousands of similar organisations around the world giving greater visibility to co­-operatives and strengthening our distinct model of enterprise.

Since the launch on 2nd November, 170 applications to use the new Marque have been granted, and a full list of those organisations can be found on the Alliance website here. 

Apply for a .coop domain name and to use the global Co-operative Marque at www.identity.coop

Nicola

E: [email protected]