The third Chapter of the Blueprint for a Co-operative Decade states that in order to deliver the 2020 vision we need to “build the co-operative message and secure the co-operative identity, to secure moral economic authority and ‘better business’ status for co-operatives” and that “co-operatives need a more sharply articulated message (or brand) so that people are more aware of what they are choosing when faced with the option between a co-operative or an investor or privately-owned business”.
Over the last eight months I’ve had the pleasure of working on the development of a new visual identity for the global co-operative movement. The culmination of all that work will be launched in Cape Town this Saturday evening. The global Co-operative Marque will be be available for all co-operators to use, following an on-line application process.
The Co-operative Marque and .coop are the symbols of the global co-operative movement and of our collective identity; together they demonstrate our unity of purpose. Use the Marque and your .coop domain and join thousands of similar organisations around the world giving greater visibility to your co-operative and strengthening our distinct model of enterprise.
I hope to see you in Cape Town, and to invite you to make “your mark on our World”. Look out for the photos on the Alliance Facebook page!