Making our mark on the world

The third Chapter of the Blueprint for a Co-operative Decade states that in order to deliver the 2020 vision we need to “build the co-operative message and secure...

The third Chapter of the Blueprint for a Co-operative Decade states that in order to deliver the 2020 vision we need to “build the co-operative message and secure the co-operative identity, to secure moral economic authority and ‘better business’ status for co-operatives” and that “co-operatives need a more sharply articulated message (or brand) so that people are more aware of what they are choosing when faced with the option between a co-operative or an investor or privately-owned business”.

Over the last eight months I’ve had the pleasure of working on the development of a new visual identity for the global co-operative movement.  The culmination of all that work will be launched in Cape Town this Saturday evening.  The global Co-operative Marque will be be available for all co-operators to use, following an on-line application process.  

The Co-­operative Marque and .coop are the symbols of the global co-­operative movement and of our collective identity; together they demonstrate our unity of purpose.  Use the Marque and your .coop domain and join thousands of similar organisations around the world giving greater visibility to your co-­operative and strengthening our distinct model of enterprise.

I hope to see you in Cape Town, and to invite you to make “your mark on our World”.  Look out for the photos on the Alliance Facebook page!

Best wishes

Nicola

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