The Board of the International Co-operative Alliance unanimously approved the global co-operative marque at their last meeting in Seoul at the end of June. They also decided that the ICA’s regional offices and sectoral organisations should become sub-brands of the new identity along with the International Co-operative Alliance. There’s lots to be done in preparing the family of logos!
The creative/design process over the last few months has really taken off as we work towards the launch in Cape Town in November. There is much still to do and we’ve been working with the team at Calverts on developing the font, colour pallet and instant brand language which will form key elements of the brand guidelines.
We’re really excited about the launch and so looking forward to sharing the brand and encouraging adoption!