Sometimes it’s too easy to switch-off when we read things that we don’t quite understand like “#coops2020”. You may think of Twitter, and other social media, as the domain of the young but the fact is that it’s all around us, we CAN all use it, we CAN all engage with it and as co-operators we SHOULD be embracing it. As we embark on the Co-operative Decade, the ICA is using the hashtag #coops2020 to promote and link anything to do with the Blueprint. If we can all use the same hashtag we will be able to monitor and measure how well we are doing in getting our messages out on Twitter. On 12 January 2012 Canada, Ecuador, Portugal, South Korea and the UK all launched their IYC. There was a phenomenal response on Twitter using a common IYC hashtag enabling us to measure the success of that campaign.
During the International Year of Co-operatives many embraced the official UN logo and tagline – with 4,743 users downloading the IYC logo and 2,307 users downloading the tagline. The global adoption of this single visual identity was unprecedented; it was an opportunity for many to demonstrate their co-operative difference and an outward sign of their unity, sharing the same Values and Principles regardless of country or sector. They were galvanized into wearing the IYC “badge” illustrating that today the co-operative form of enterprise continues to adapt and is more resilient than other forms of business. We know exactly how many users applied to the United Nations and downloaded the logo and tagline.
Monitoring and evaluating the success of our campaigns is key to improving performance and understanding our audiences, if you are using Twitter to promote key messages from the Blueprint ie Participation, Sustainability, Identity, Capital and Legal Framework please help the ICA and use the hashtag #coops2020 @icacoop
To find out more about how you can help the ICA create a visual identity for the global co-operative movement visit our toolkit here.