Time for co-ops to have a new image

It’s been a busy time the last couple of weeks preparing the brief for the ICA to select an agency to create a new visual image for the...

It’s been a busy time the last couple of weeks preparing the brief for the ICA to select an agency to create a new visual image for the global co-operative brand.  The world has changed enormously since the rainbow flag became the co-operative emblem in 1921.  The seven colours of the rainbow were introduced on the flag to represent the power of light, enlightenment and progress.  The first co-op rainbow flag was completed in 1924 and was adopted as an official symbol of the international co-operative movement in 1925.

In 2001, the ICA’s official flag was changed from a rainbow flag to a rainbow logo flag on a white field, to “clearly promote and strengthen the co-operative image, but still use the rainbow image”.  This flag is a symbol of hope and peace. The seven colours from flags around the world fly in harmony.  

With the launch of a co-operative decade at the last General Assembly in Manchester, now is the right time to revisit our identity to ensure it is contemporary and business-like so that there can be no question that we mean serious business.

 

Nicola

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