Santiago Paz Speaks to Consumers About Authentic Fair Trade

Last spring, Equal Exchange was honored to host a visit from Santiago Paz, long time friend, trading partner, and co-manager of the Fair Trade coffee co-operative, CEPICAFE in...

Last spring, Equal Exchange was honored to host a visit from Santiago Paz, long time friend, trading partner, and co-manager of the Fair Trade coffee co-operative, CEPICAFE in northern Peru.  Santiago was on the West Coast and did a number of speaking engagements with community groups and natural foods stores.  The following is an excerpt from a talk Santiago gave at Marlene’s Natural Foods Market in Washington. You can read the original article in the October 12th issue of Sound Outlook.

Dear Friends of Fair Trade,

My name  is Santiago Paz. I work as co-manager of CEPICAFE –an organization comprised of small  producers of coffee, cocoa  beans, sugar  and fruit juices located in Piura,  in the northern  part of Peru near  the Ecuadorian border. CEPICAFE is composed of 7,000 small producers.

The fair trade market opened the doors to the international market for CEPICAFE. Take the case of coffee as an example. We started with eight tons the first year.  Today, CEPICAFE sells about 2,000 tons in the international market annually, which represents significant progress.

The other product that we’re working with is sugar;  that is, panela (brown sugar formed  into solid  shapes). Previously, those who were producing panela, and those  who  were  producing alcohol from the sugar  lived  in extreme poverty. It was common  for them to spend  the whole day  drinking. In most cases these producers never  went  to school.

Today,  through  years  of building fair trade  cooperatives, these  people have become exporting producers of organic products, quality products, fair trade products. The price for their product has gone from three dollars  to 40 dollars for 100 pounds of sugar.  These producers have a different view of life – they  have  been  trained  to produce quality goods, which  makes them happy and proud.

At CEPICAFE, we  believe in small  fair trade  production but we can’t function  on an island. We’re part of the world market and globalization. In fact, that furthers our commitment to strong,  sustainable organizations that are competitive in the modern, international market  and the associated organizations and agencies that support  and regulate it.   Read More here.

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