New research adds more evidence to ethical business trends

Covid-19, climate change and the Black Lives Matter movement have helped to drive the change

New research from law co-op Anthony Collins Solicitors has revealed a profound shift in how UK businesses are operating, with nine in 10 UK businesses becoming more ethical.

The results from the Opinium poll come after a number of business leaders expressed concern over their market reputation and financial performance if their organisation failed to address the treatment of staff, suppliers and customers, as well as their impact on the environment and society.

Co-operative businesses have long expressed their ethical values, via the co-operative principles, community support work and by playing leading roles in campaigns such as Fairtrade, the battle against modern slavery and food poverty action.

This has stood co-op retailers in good stead, with shoppers telling a survey for Co-operatives UK last year that they trusted the sector more than private businesses.

But, as the new findings show, the conventional business world now feels the need to display ethical values. The Covid-19 pandemic and climate change were identified as key drivers of this change, increasing pressure on 78% of businesses to demonstrate more positive values. Over half of the business leaders surveyed (65%) stated that the Black Lives Matter movement was having a similar effect.

Risk to market reputation was revealed as the main concern (45%) for leaders should their business not take steps towards addressing the treatment of staff, suppliers and customers, as well as their impact on the environment and society. This was followed by recruitment difficulties (36%) with a third (33%) also forecasting a negative financial impact.

These findings show a heightened awareness amongst business leaders about the commercial implications of not becoming more ethical – leaving companies open to public and legal scrutiny. A total of 90% predicted a negative impact on their business as a result of not prioritising ethical factors such as the environment or equality in the workplace.

At the top of the ethical agenda is staff, with a third of business leaders sharing plans to either address the ethnic (38%) or gender diversity (33%) of their workforce. A similar number (36%) were aiming to improve staff welfare, engagement or employee ownership.

Tackling climate change and environmental sustainability was another common way (36%) businesses are showing positive change, compared to lower number of business leaders seen to be prioritising charitable causes (27%) or increasing customer transparency (25%).

The research defined an ethical business as making “a conscious effort to ensure that its operations are positive, contributing to the long-term wellbeing of individuals, communities and society”.

National law firm Anthony Collins initiated the research as part of a new campaign, The Ethical Business Project, investigating the journey to becoming a values-led business in the UK.

David Alcock, partner and social business lead at Anthony Collins, said: “UK businesses are under more scrutiny than ever when it comes to good business practice. The human and economic disruption of Covid-19, combined with an escalating climate crisis and focus on social inequalities have put businesses of all sizes under the microscope.

“This new research reveals that businesses are responding, with nine in 10 either already on the journey or committing to delivering positive social impact. This change is seeing businesses address ethics across their entire organisation, spanning employment and recruitment practices, through to their environmental approach and wider supply chain.

“Businesses have a huge opportunity to embrace this journey towards social purpose. The aim of The Ethical Business Project is to show that doing business well and meeting the needs of people, society and the planet are not mutually exclusive, but inextricably linked.”

Despite UK businesses showing a clear ambition to become more ethical, barriers remain for those looking to make the transition.

Nearly two in five (38%) leaders admitted that it was financially unviable for their business to make changes to increase their social impact. A lack of support and guidance was also seen as a major factor, with businesses pointing to a lack of guidance from the UK government (36%) or other advisers, including law firms (28%).

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