The Co-op Group is to supply food-to-go products to Superdrug as part of the beauty chain’s meal deal option.
The partnership will see the Group become Superdrug’s food-to-go partner, initially supplying its own-brand products to seven branches at railway stations and airports from this summer.
The Group will provide a range of more than 40 products such as sandwiches, salads and fruit, with vegan and gluten-free choices. The range includes its chicken and bacon sandwich; salmon and prawn sushi; vegan onion bhaji wrap, an all-day breakfast sandwich and its falafel tabbouleh salad.
The Superdrug branches trialling the initiative are located at East Midlands, Bristol and Edinburgh Airports, and at Brighton, Sheffield, and London’s Victoria and Fenchurch Street railway stations. Meal deals at airports will be priced under £4.
Last year the Group expanded its wholesale operations with acquisition of Nisa and an agreement to supply its own-brand goods for sale in Costcutter stores.
Chris Brown, Superdrug head of personal care and convenience said: “We are delighted to be introducing Co-op food-to-go in some of our travel branches. We know our customers will appreciate the range available, and the fact it offers a great value choice for busy commuters and travellers.”
Matt Hood, trading director at Co-op Food, added: “We are continually exploring new ways to bring our award-winning products closer to shoppers and to reach new customers. Becoming food-to-go partner for Superdrug is an exciting development as the Co-op continues to grow its brand, further increasing the accessibility of own-brand products.
“These transport hubs provide an exciting and dynamic location to meet the shopping needs of busy consumers and offer our value and values conveniently.”