The Co-op Group is donating £50,000 to the modern slavery campaign from sales of selected own-brand Christmas sandwiches.
The donation, raised from sales in November and December, goes to Stop The Traffik, a campaign group which shares advice and intelligence to stop modern slavery trafficking.
It is the latest move in the Group’s efforts to tackle modern slavery, which have seen it take a pioneering role in Bright Future, a programme to offer paid work to survivors of the crime; join lobbying efforts for government action; and take steps to ensure its supply chains remain free of modern slavery.
New festive flavours in the lunchtime range include the Coronation Turkey Brioche Roll and the Veggie Bubble & Squeak sandwich which is vegan and includes a delicious beetroot and red cabbage slaw.
Other items in the range include the Turkey Feast Sandwich, Boxing Day Lunch Sandwich, Ham Hock, Cheddar & Spiced Chutney Sandwich and Brie & Cranberry Sandwich.
Stop the Traffik’s initiatives include an app allowing anyone who has seen or heard a situation they believe to be linked to human trafficking or modern slavery to share their story, safely and securely.
“Every story, no matter how small, whether current or historic, is important and relevant. What’s more, it may be the missing piece of a bigger picture,” says Stop the Traffik.
It says the app is the first of its kind, combining community empowerment, big data management and anti-trafficking expertise to disrupt, combat and prevent the global issues of human trafficking, modern slavery and exploitation.