The two organisations will work together to help educate children and adults on animal welfare and raise awareness of the vital work the charity carries out in local communities across Scotland. They also aim to raise £300,000, using the online hashtag #PenniesForPaws.
Staff across Scotmid’s 177 stores, Semichem’s 72 stores and 15 Scotmid Co-op Funerals’ offices in Scotland will take part in various fundraising activities including bake sales, sponsored dog walks, triathlons, an abseil and zip slide to support the animal charity.
Kirsteen Campbell, chief executive of the Scottish SPCA, said: “We are absolutely thrilled to partner with Scotmid and are so thankful for their support. The partnership provides endless opportunities to raise awareness of our services, educate people on good animal welfare, encourage support for campaigns and, of course, raise much needed funds!
“Education and prevention is at the heart of what we do and we are delighted that Scotmid has chosen to support the Society to make sure our message continues to be heard across local communities in Scotland.”
John Brodie, chief executive of Scotmid Cooperative, said: “We are really excited to announce our new Charity of the Year partnership with the Scottish SPCA. The target of this year’s partnership will be to raise money to fund an education programme aimed at preventing animal cruelty through education.
“This Charity of the Year partnership is something different to anything we’ve done before, but it’s a cause that resonates with our staff, members and customers. There are a lot of plans in the pipeline already for fundraising, so we look forward to talking to members and customers about how they can help us to raise as much money as possible for the Scottish SPCA.”