Co-op Financial Services hosts roadshow on digital transformation for US credit unions

'From the rise of AI to open banking and changing patterns in fraud, credit unions have a lot to keep pace with'

Co-op Financial Services (CO-OP) is holding a series of roadshow events looking at how credit unions can undergo a digital transformation.

Each event will feature industry thought leaders from the credit union service group, which works with 3,500 credit unions with 60 million members, while other organisations will also offer insights and guidance.

Topics include the latest consumer and fintech trends that will impact credit unions, how to respond to these trends – with seven strategies to accelerate digital transformation – and how to establish an effective data strategy.

Between July and October, CO-OP will run six single-day sessions Boulder, Colorado; Detroit, Michigan; Des Moines, Iowa; Irvine, California; Philadelphia, Pennsylvania; and Boston, Massachusetts.

In May the payments and fintech enterprise hosted its annual conference THINK 18, which brought together more than 50 experts and inspirational speakers including US Olympic swimmer Michael Phelps.

“Last month’s THINK 18 Conference shed light on the many challenges and emerging trends credit unions need to consider in the digital age,” said Samantha Paxson, chief experience officer at CO-OP.

“From the rise of AI to open banking and changing patterns in fraud, credit unions have a lot to keep pace with. THINK was a great place to start the conversation but it is just one leg of the Race to Excellence.”

Earlier this year CO-OP also announced the creation of three new Co-Creation Councils, comprising credit union leaders and led by CO-OP executive management team members and subject matter experts.

These focus on advancing the movement’s mission, examining ways further improve CO-OP platforms and ecosystem and examine the features and functionality of CO-OP products.

“We are intensely focused on co-creating the future of financial services with our credit union clients,” said Ms Paxson.

“The Roadshow events, combined with the outcomes of our Co-Creation Councils, are giving CO-OP’s leaders the feedback they need to build that future in a way that is highly customised to the industry and as member-centric as possible.”

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