The people of Rochdale were among the first in the country to see the Co-op’s new logo in use.
On Monday 23 May, the town’s funeral homes and food stores unveiled the new look. Children from Meanwood Primary School dressed in Victorian costumes from the Rochdale Pioneers Museum to celebrate the launch of the new membership offer, which was marked by return to ‘The Co-op’ branding.
The logo, known as the cloverleaf, is a recognisable sight on the UK high street and was first used in the late 1960s. Its reuse was announced at the Group’s AGM on 21 May.
The change looks to the Co-op’s heritage as well as highlighting the move to put membership back at the heart of the Co-op. New features include an automatic 5% reward for Co-op members who buy own brand products or services, and a further 1% going towards local community groups and charities.
The new membership proposals will be trialled with colleagues, before rolling out across the UK in the autumn.
The Co-op has more than one million members across the north west of England. Rochdale itself was home to the ‘Rochdale Pioneers’ – a consumer co-operative formed in 1844 whose set of seven principles form the basis of the modern co-operative movement. The Pioneers Museum is based at the site of the Pioneers’ shop on Toad Lane.
Rob Bulmer, CEO of consumer services at the Co-op, said: “Our new Co-op look represents all that we stand for, and with our proud co-operative heritage, it is very appropriate that Rochdale is among the first places in the UK to see it.
“Members, customers, colleagues and communities already call us the ‘Co-op’, and so it makes sense that we do too. Going back to ‘being ‘Co-op’ reflects our decision that membership, the very thing that makes us truly distinctive, must be at the heart of all we say and do.
“We’ve chosen this look because it links to a time when people really understood how they could be co-owners of their Co-op, and how a strong Co-op could help to create strong communities.”