Radstock Co-operative has implemented a new retail management system that will give real-time information about sales, stock and cash across its 15 Somerset stores.
The organisation has teamed up with Dublin-based technology company Celtech to install a cloud-based system called ab-initio, which doesn’t need in-house servers or databases, but instead runs on a dedicated secure network.
“As a progressive co-operative society, Radstock wanted to simplify its retail systems landscape and enable unique customer experiences for their loyal and local customer base,” said the society.
The data provided by ab-initio will enable management to instantly see and react to challenges and opportunities and will provide insights into customers’ preferences and purchasing habits.
The society believes this will create new marketing opportunities around “sophisticated targeting of promotions and personalisation capabilities”, through e-receipts, for example.
The system will also enable Radstock to provide click and collect options for members, and streamline loyalty programmes and smart-couponing initiatives.
“As with many retailers, we were operating multiple retail systems, platforms and technologies,” said Don Morris, Radstock CEO. “We needed to bring in a proven retail management solution which would simplify this, and provide us with a singular view of our business. As our customers are the very heart of our business, we are also excited about bringing them the very latest in truly personalised promotions, couponing and loyalty offers.”
Darragh Fanning, Celtech’s CEO, added: “We are delighted to partner with such a progressive and customer focused convenience retailer whose ambitions will truly exploit the opportunity that ab-initio brings.”
Celtech has also worked with East of England and Chelmsford Star Co-operatives to install fully integrated centralised operational systems.