The Co-operative Group has responded to flooding in northern England with pop-up shops at flood-damaged stores and free deliveries of essentials.
Residents helped move a pop-up shop next to the Group’s Appleby store in Cumbria after it was threatened by rising water. A Group spokesman said: “When residents realised that the pop-up store would be threatened again by floods on 22 December, they rallied round and moved the store to higher ground using a tractor. To enable further height they placed it on some sleepers and extended the legs to their maximum.
“The Co-op is extremely grateful for their help, which ensured the store continues to trade. The store would almost certainly have been washed away were it not for their quick thinking.”
The Group also set up pop-up shops in Mytholmroyd and Hebden Bridge, where employees delivered hundreds of parcels containing tea, coffee, toilet rolls, water and other essentials to residents, nursing homes and others.
Its food store in the Cutgate Shopping Centre, Rochdale was forced to close when power was cut off due to flooding, but it partnered with nearby stores in Bury Road, Radcliffe, and Longsight Road, Holcombe Brook, to donate shopping bags full of essentials. It is also providing a collection point for donated grocery items, which which will be distributed to flood-affected families.
The Rochdale Observer said the effort had turned the Co-op’s Christmas TV advert, which depicts an elderly man’s surprise when a shopping bag of items from his local Co-op are left on his doorstep, into reality.
John McNeill, north managing director of Co-operative Food, said: “The last couple of days have been a challenging time across the region and our staff have been working hard to support the local community. We have a number of food stores in the area closed due to flooding damage, but in the villages we hope our pop-up stores will help serve the community as the clean-up efforts commence.”