The group which represents the International Co-operative Alliance’s European worker, social and producers’ co-operative movement has revamped its website and unveiled a new logo.
CECOP’s new design aims to modernise its aesthetic. Used alongside the slogan ‘Working Together’, the design embodies the Co-operative Marque – the identity of the co-operative movement launched by the Alliance in November 2013.
The updated website has been simplified and streamlined in a bid to make it more user-friendly. The major new emphasis is on interactivity. An interactive map allows visitors to discover the different members of the CECOP network. You can simply click on the European country to learn more about the members in that area.
CECOP is also keen to encourage connectivity and communication on social media. The group’s Facebook, Twitter, YouTube and Vimeo accounts are both linked at the top of the home page. There is also a small feed of the Facebook and Twitter timelines embedded at the bottom of the page.
The new site is fully integrated for smartphones and tablets, and has also increased the number of photos in order to showcase what the workers do and to represent the movement.
CECOP was founded in Manchester in 1979 and represents 50,000 enterprises employing 1.3 million workers in 15 European countries. The majority of these (35,000) are worker co-operatives; 12,000 are social co-operatives; 2,000 worker-owned enterprises; while 1,000 are co-operatives of self-employed producers.
The organisation represents and lobbies for co-operatives and the social economy in Europe as well as co-ordinating members’ activities and promoting training. It also produces information and studies on industrial and service co-operatives to the general public and policy makers.