Heart of England Society’s decision to adopt the new Co-operative branding for all its 33 food stores has been hailed as a significant milestone by the Co-operative Group’s Director of Marketing, Patrick Allen.

HEART of England Co-op has announced a solid period of trading during the first half of its financial year despite the difficult economic climate. The society, the largest independent retailer in the Coventry, Warwickshire and South Leicestershire region, confirmed that sales had increased by 1.1% for the half-year to June 18th.