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THE Co-op-backed Supporters Direct initiative has reached a new landmark with the establishment of the 100th fans trust in the UK.
Ipswich Town First became the 100th football or rugby Supporters Trust to be registered since the government-funded organisation was launched three years ago.
Supporters Direct, which exists to help give fans a say in the running of their clubs, is now a member of Co-operatives UK in a move warmly welcomed by Co-ops UK Chief Executive Pauline Green.
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