THE Co-operative Group has announced that it is to switch all Co-op brand instant and ground coffee to Fairtrade. And the society is calling on the big multinational ?roasters', whose brands include Nescafe and Maxwell House, to overcome their fears and launch their own Fairtrade coffee labels. Overnight, the Movement's conversion to 100 per cent Fairtrade will boost the value of the UK Fairtrade coffee market by 15 per cent or £ 4 million, returning a total of £ 750,000 to ...