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EUROPEAN Commission proposals aimed at banning misleading and meaningless claims on food labels have been welcomed by co-ops and consumer groups.
However the Co-operative Group - which launched its own 'Lie of the Label' initiative six years ago - warned that the proposed reforms do not go far enough.
The legislation, which needs to be approved by member states and the European Parliament, lays down definitions for the first time on claims such as `low sugar,` `fat free,` `reduces ...
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