Announcing the results of a Horizon Research survey conducted last week across 1,000 people, the chairperson of the New Zealand Cooperatives Association, Mr Blue Read, said 70 percent of New Zealanders were now “less trusting” or “totally distrusting” of the honesty and integrity of businesses in New Zealand following the recent finance company failures.
Mr Read said New Zealanders wanting an alternative needed to look no further than the cooperative structure, which is well entrenched in our economy, was based on different principles to investor-driven, corporate businesses and had weathered the global financial crisis in relatively good shape.
“The Horizon Research shows 52 percent of New Zealanders prefer businesses that are owned by the people who use the businesses, and 55 percent place greater trust in cooperatives,” he said. “An overwhelming majority of people don’t know about cooperatives, and are keen to learn more.”
“Cooperatives are making it through the global financial downturn a lot more intact in terms of their financial equity, integrity and reputational performance,” said Mr Read in launching the UN International Year of Cooperatives 2012 in New Zealand at Parliament today.
“The International Year of Cooperatives is a chance to highlight cooperative’s global successes, economic importance and contribution to the wealth of New Zealand. Cooperatives take a long term view and put the future of their members ahead of short term profit. I think consumers and producers are looking for entities they can trust, where there is a mutual benefit to doing business that’s not lopsided,” Mr Read said.
“New Zealanders have an innate knack of looking at a situation and very quickly working out what’s a fair deal and what’s not. This is especially the case in rural areas where it is no exaggeration to say that cooperatives form the backbone of the New Zealand economy.
“The cooperative ethos in many way suits the New Zealand psyche. Kiwi values are those of truth, honesty and integrity,” he said.
“Cooperatives feature prominently in all parts of the New Zealand food industry and contribute 3 percent of GDP. The top 40 cooperatives which are headed by dairy giant Fonterra Cooperative Group have a collective turnover of more than $39 billion for the 2010/11 year – an increase of $4.6 billion over the previous year at a time when worldwide economies were in meltdown.”
Today, the New Zealand Cooperatives Association has more than 50 members. Some, such as Fonterra, are very big by world standards.
Foodstuffs with its PAK’nSAVE and New World brands, and the farmer-owned meat processing companies Alliance and Silver Fern Farms are also large business operations that are ranked in the world’s 300 largest cooperatives.
“Rabobank Group is one of the world’s most trusted banks and plays a significant role in the New Zealand agricultural industry where it specialises, started in Holland when farmers needed to band together, provide finance and help each other” he said.
“There are cooperatives and mutuals in a wide variety of sectors, such as credit unions, banking, financial services, retailing, taxi companies, fruit packing and vehicle repair shops. The scale and diversity of New Zealand’s cooperative sector means that cooperatives play a key role in the daily lives of a significant number New Zealanders. Cooperatives also significantly contribute to the achievement of the Government’s economic objectives.
Mr Read said the International Year of Cooperatives was a unique opportunity to raise awareness of the business model, which has been around in New Zealand since 1871, when eight Otago dairy farmers each put up one pound to start their own cheese factory.
“This year is an opportunity to work with government and professional groups, such as lawyers and accountants, to facilitate the environment, which nurtures and supports the cooperative and mutual way of doing business in New Zealand,” he said.
COOPERATIVES IN NEW ZEALAND