Ambassadors also need to have a track record in social enterprise so they can use their experience to inspire others, according to Jonathan Bland, Chief Executive of the Social Enterprise Coalition. Mr Bland made the comments at the launch of the Government-funded Ambassadors Programme at the Oxo Tower in London, which as a Development Trust is itself a social enterprise.?
The initiative has been personally endorsed by the Prime Minister, who said that it will "inspire people across the country to combine their business skills with a desire to deliver lasting social and environmental change".
Mr Bland told the News: "If you are passionate about using business to create social change and you can motivate others to feel the same, you should apply to be a social enterprise ambassador.
"As an ambassador you will inspire the next generation of people who have business on the mind, but social justice in the blood.?
"You will be at the forefront of a movement that is gathering momentum every day and as such you will be able to make a real and lasting contribution to building a fairer society."
More coverage in the News, published August 7th.?
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