Co-operatives around the world have launched a social media campaign to raise the profile of the International Year of Co-operatives.
Key organisations are calling for Twitter and Facebook users to back the Year by displaying a special message on their profile pictures.
Using the Twibbon service, social media users can show their support in just a few clicks, which will add the official United Nations' logo to the supporter's avatar.
The promotion is a joint initiative between the International Co-operative Alliance, Global News Hub, Co-operatives UK, National Co-operative Business Association, Canadian Co-operative Association and Euricse, through a social media discussion group between the bodies.
Eric DeLuca, who chairs this international social media work group and is the Year's Program Manager at the NCBA, told the News: “Social media provides a unique, cost-effective, and increasingly accessible communication platform for the one billion co-op member-owners worldwide.
“The International Year of Co-operatives twibbon represents a simple gesture that demonstrates how co-op members and cooperative enterprises around the globe are powerfully connected with each other. The bottom line in that connection is meeting human needs and strengthening communities, which translates into jobs and economic resilience.”
• To add the Twibbon to your Facebook or Twitter account, join the campaign page: twibbon.com/join/UN-Year-of-Co-operatives-3. The campaign can also be adopted by other co-operative organisations in various languages. Currently designs are available in Arabic, Chinese, French, Spanish and Russian. For more details, contact the Global News Hub.