The annual contest recognises outstanding products in the own-label category and provides feedback through a rigorous judging process, from both consumers and industry experts. Own-brand products from various retailers are tested by three panels of expert judges including chefs, food technicians and food magazine editors.
The Group came up trumps in the hot beverage category and the frozen dessert category with its Fairtrade 99 Tea, and its Truly Irresistible Berry Bliss dessert respectively.
The Fairtrade 99 Tea was called “a good all round tea, suitable for everyday use” by the panel.
Judges commented that the delicious Truly Irresistible Berry Bliss “has a lemony /acidic note to the flavour, which complements the berries”. They also noted its “attractive packaging and product delivery”.