Co-operatives Fortnight tells public co-ops are ‘local, loved and trusted’

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Co-operatives Fortnight in the UK will focus on how co-operatives are local, loved and trusted.

Organised by Co-operatives UK, this year's campaign — from 22 June to 6 July — asks people to 'choose co-operative'.

The Fortnight is the UK co-operative sector’s national campaign to raise awareness of co-operatives. Launched in 2010, Co-operatives Fortnight 2013 will focus on raising consumers’ awareness and understanding of the diversity and benefits of co-operatives.

Co-operatives will receive online and printed resources, for use in store or for members to take out, to encourage people to explore local co-operatives and find new co-operative shops and services.

Ed Mayo, Secretary General of Co-operatives UK, said: “We know that people love and trust co-operatives. But we know that most people are unsure of the range of co-operative products, shops and services available to them.

“The purpose of this year’s Co-operatives Fortnight campaign is to focus on helping people find co-operatives they’ll love – whether that’s sparkling wines or energy providers, online or in-store.”

The full set of materials will be launched later in February, at the time of Co-operatives UK’s National Retail Consumer Conference.

The Co-operatives Fortnight 2013 campaign will include:
• A toolkit to help retailers promote co-operative products and services in-store and online
• A website and toolkit to enable members to help their networks find and choose co-operatives
• A social media and PR campaign focused on how co-operatives are local, loved and trusted
• Template local PR and event initiatives for co-operatives up and down the country to use

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